8 things we believe because of advertising

There are so many customs in life we take for granted -- from a late morning coffee break to the serious need to rinse our mouths squeaky-clean with mouth wash. Habits like these are so deeply engrained in our culture that we don't realize how many of them were created out of thin air by... Continue Reading →

All of us are victims of the ‘Diderot effect’.

You have been invited to a party. Now, you need to buy a new outfit. You are settled on the black shoes you have back at home on your shoe rack, for the event. You make the purchase.  But now, you realise that your current shoes look drab with this new outfit. So, you decide... Continue Reading →

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